Digital Marketing Services
Why Email Marketing?
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:
- 9 billion people use email applications
- 91% of consumers check their email on a daily basis
- 86% of consumers would like to receive promotional emails from companies they do business with
- 1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.
Email Marketing Strategy
The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
Lead Magnets
The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
Website Call-to-Actions
The next step our email marketing agency will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
Advertising Campaigns
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Email Marketing Software
Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities..
Email Newsletters
Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
Email List Maintenance
Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list
Email Marketing Reporting
Our agency will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.
Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.
Develop Brand Awareness (Followers):
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement):
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic):
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Why Content Marketing?
Content is king. By crafting compelling, valuable content that gets to heart of your readers, you earn trust with your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you. Here are a few more reasons why you should invest into content marketing:
- Websites that produce regular content receive 8x more traffic
- Content marketing costs 62% less than outbound marketing
- Content marketing generates 3x as many leads as outbound marketing
- Content marketing adopters have nearly 6x as many conversions non-adopters
Content marketing is cheaper and more effective than traditional forms of advertising. It is also proven to influence conversions. Our content marketing services will help you write content that will drive results and enhance your entire online marketing presence.
Content Marketing Strategy
The first step our content marketing agency will take with your business is to craft a unique strategy. We will research your buyer’s persona, and learn more about your customers. This will help us write content that appeals to them. In addition, we will develop a blog calendar, allowing you to see what topics we will be writing about and when they will be published. Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.
Content Development
Our content is professionally written, edited, and published internally to produce consistent and quality content for your business. The content that we develop will be unique to your business and published to your website. All content must be published to a WordPress blog or similar CMS. If your content is hosted on another website, we can create a WordPress blog for you and add it to your website.
Content Distribution
Our content marketing services include automatic distribution of your content to social media platforms, such as Facebook, Twitter and Google Plus. For more robust content distribution, we recommend using a combination of our social media management services, social media advertising services, and/or our email marketing services. These additions will help you build an audience to promote your content to.
Content Marketing Reporting
Our agency will send content marketing reports each month to breakdown the performance of our services. The main metrics we look at will be increased website traffic and time-on-site for each new user.
Bytesfield Content Management solutions enable any enterprise to completely control the access and distribution of information throughout the organization. A common architecture allows information to flow seamlessly among disparate information technologies. This unique capability gives users at the strategic, management and operations levels access to information as needed, without limitations imposed by multiple platforms, operating systems, file systems, applications and devices.
Bytesfield Content Management solutions enable users of all skill levels to quickly and easily access, manage and own essential business information and identify important trends taking place in your organization. Both structured and unstructured data can be accessed from virtually any data source across multiple systems (distributed and Web-based) and brought directly to your desktop for timely query, reporting, analysis and distribution. As part of Bytefield's Total Information Ownership (TIO) offering, Bytefield Content Management solutions provide users with access to the correct information as needed to help facilitate intelligent business decisions.